Have you ever wondered how free mobile phone apps make money? I’ve been wondering for awhile now, and I finally did some research and according to an article that I read online, 73% of mobile apps are free, and of those, 80% of those apps rely on ADVERTISING as their main business model.
This just shows how crucial effective marketing is to a company. In another article that I stumbled across, the author wrote, “To get software out to your users, it takes a lot of marketing and sales sweat — first, to let them know it exists, then to explain to them why your code is better than anything else anyone has out there.”
“Marketing is a key piece of the software business model.”
Some Ways to Market a Mobile Phone App:
1. Interactive Ads (eg. At Bus Stops)
2. Facebook
Facebook has its mobile-only “Sponsored Stories” ads to the list of ad products buyers can purchase.
3. Marketing Firms that help advertise Mobile Apps
4. Newspapers and Reviews
5. Word of Mouth
6. App Ratings
3 replies on “Cool Fact: Mobile Advertising Revenue increased nearly 1.5X in 2011, to top out at $1.6 billion for the year.”
Nice to see you track down some information about a topic that you’ve been wondering about. That’s ideal fuel for this blog.
A couple suggestions: you should cite the sources of your images, even with a quick caption underneath them; and make sure your images work. For some reason I can’t see any of the images used in “Some Ways to Market a Mobile Phone App” other than the main article image.
Also, consider adding your opinion here. Why do YOU think this works so well? What do YOU think they could do differently?
Keep up the good work!
Hmmm, now I can see the images! Maybe it was a problem on my end. Either way, it works now.
I wonder how the other 20% of mobile apps have their profit model!