Ben and Jerry’s are known for their large variety of ice creams but they are also a very socially responsible company. Their mission statement includes creating the finest ice cream out of wholesome natural ingredients, operating in a financially sustainable basis, promoting business practices that respect the Earth and the Environment, and initiating innovative ways to improve the quality of  life locally but also internationally. As we learned in class Corporate Social Responsibility is very important because it creates intangible value as consumers come to trust the brand and are more willing to buy from them because they are sustainable and socially conscious.

They commit at least $1.1 million a year to charitable causes like:

• trying to increase people awareness of global warming,

• helping out farmers through their exclusive agreement to buy all theri ingredients through Fair Trade that also ensures they are using environmentally sound practices to grow and harvest their crops in a sustainable way.

• asking congress to stop the approval of genetically engineered animals for food

To learn more visit their super fun and interactive website http://www.benjerry.com/activism/