While positioning a product in a unique segment is important, marketing products with sexual undertones to children is NOT the right way to go.

Shirts that say “porn star”,  padded bras, or lap-dancing kits and Playboy-branded merchandise become inappropriate when their target market are girls younger than twelve. In the UK, retailers selling sexualized products aimed at children could face new restrictions under new plans by the government. They want to implement a sort of watchdog to ensure that they have “age appropriate” marketing because of the increased concern that children are experiencing too much too young with sexualized imagery everywhere.

Companies and marketing campaigns should be more ethical and take into consideration the impact they are creating in today’s youth and there should be regulations to prevent them. Before putting a product out they should think whether they would want their child to wear or use something like that like that.

Other appalling (yet funny) examples :

Pole Dancing Doll

Nipple Tassle T-Shirt for Toddlers

http://www.bbc.co.uk/news/uk-11923107