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Netflix > Blockbuster, really?

As consumers are now utilizing the benefits of internet access, which is inexpensively connecting them to other parts of the world, it is no doubt that services of Netflix will overpower the obsolete ways of renting videos – which is to go directly to the store, aka Blockbuster. In a recent 24 hours article, it describes the novel features of Netflix,which has recently made its Canadian debut not too long ago. For a cheap price of$7.99 per month, one can watch infinite movies with high-speed Internet connections through any device possible: the Apple products, your home television set, or even the youngsters’ XBox 360. Despite the attractiveness of Netflix, however, there is a catch: everything in its catalog are mostly second-run movies and shows, and thus a rarity of anything new, which is what most people would be craving to watch in the short run. So regarding Blockbusters’ tight competitors with Netflix and Redbox, they really do have differences between what their services have to offer. I find that although Blockbuster is trying quite hard to accommodate the needs of its customers by providing a variety of services to promote convenience, it may still have the prospect of obtaining a desirable future because of its persistence. But for now, as the news columnist suggests, we can depend on Netflix as it is “like fast food, it’s very cheap, extremely convenient, and filling. More or less.”

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Online Networking = Successful Marketing Strategy

In the Vancouver Sun today, it recommends that the online networking sites, such as Twitter, Facebook, and other blog sites have currently become the main influences to consumers in the market. Back then, the marketing strategy for companies was to aim specifically to those whom they think can have the certain power to influence other people. But nowadays, it has been revealed that “Nobodies are the new somebodies”.

What exactly does this mean? For instance, whenever you find yourself surfing the web, you may probably come across an interesting topic or an idea randomly suggested by an unknown stranger on the internet. You find his opinion absolutely intriguing, and decide to tell all your friends about it, via Facebook status updates, or tweets on your Twitter account. From that moment on, the people from your social network are also aware of this innovative idea and the effect continues on…

So the most random “mommy blogger” at home could be the one person making the company’s product successful in the market. Today, many spend prolonged hours on the web, whether they may be working or chatting with their friends. By exposing themselves in this area of technology, companies have a better chance at having their products known for their consumers to share among their friends and family.

Reference: http://www.vancouversun.com/business/technology/Consumers+today+more+likely+influenced+Twitter+blogs/3594694/story.html

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The value of $60,000

A company in the name of Groupon is offering $60,000 for any couple who has met on a date through their service and decided to start a family.

Quite frankly, my first reaction to the reality of this news article was somewhere along the lines of disgusted and horror. I realize that not everyone has money set first in their priority list, but we must not forget the fact that there are still many that do. Especially for ones who are desperate to earn some money in the quickest and most efficient way possible, they can easily get away with potentially “earning” this free cash by pretending that they are in love with the woman/man they have just met out of pure randomness.

As discussed in class, our society is attracted to human ethics and supporting RIGHT and opposing WRONG. For example, The Body Shop is preferred by many consumers of soap and lotion products because of their awareness of animal rights and the environment.

So what about Groupon? I’m sure that a majority of the readers of this article will have a similar opinion to this company’s objective. If I were the child of a couple who has conceived because their eyes were on the money, I would be devastated.

For any couple who objects to this accusation, like they were really in love for example, why join Groupon and not any other dating service site that do not offer money for desirable results?

Reference: http://lifeinc.todayshow.com/_news/2010/09/29/5203123-groupon-date-baby-60000

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