The Presence of Make-Up – Online!
Sep 17th, 2011 by elichan
Just around a decade ago, it was when make-up counters were commonly visited as they seem to be the only reliable source for answering the where and how questions for beauty products.
Nowadays, young adults are seen posting up daily blog digests and weekly youtube videos, presenting their own opinions about the products they have consumed. While they clearly state the fact that they are just reviews, many of us are succumbed to the notion that “if she says this was great, it must do wonders for me too”.
Companies are gradually catching on onto this idea and have begun sending samples of their products to a few lucky people, hoping that great reviews by those popular “make-up gurus” will be able to convince the rest of the society that they are indeed great. Similarly to the detergent by the Seventh Generation discussed in class, bloggers (especially well-known ones who have been on the web for several years) are viewed as reliable and humane to society, and makes them more trustworthy.
In the case of Bubz, her popularity has risen exponentially over the past couple of years. She first started posting youtube make-up tutorials of how she applies on her make-up, and in the recent year she has gradually started sharing beauty secrets and tips for her fans. With her ‘bubbliness’, she is able to capture the hearts of her audience – which range from teenagers to young adults, male and female – and have them support her video after video, post after post.
If a company recognizes the superiority of the position that Bubzbeauty is in in the market of make-up, perhaps sending her some of its samples can help the company’s branding image and stand out from its competitors. That is, of course, depending on whether its products are actually that great to begin with.