Eli Chan's blog

Referring back to Paco Lee’s first marketing blog post, I am reminded of a particular product that had first left me with question marks and the word “Really…?” in my head. There is simply no limit to creativity. That is why some obnoxious ideas have so successfully excelled in the market, earning increasingly more profits […]

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Chips. Who doesn’t love reaching into the bag and pulling out a nice big salty potato chip to crunch-crunch in your mouth? (But personally for myself, I have this habit of crushing the bag before actually tearing open the top so the chips inside will become smaller and more evenly seasoned, but that’s another story.) […]

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