An Arm to Depend On
Nov 30th, 2011 by elichan
Referring back to Paco Lee’s first marketing blog post, I am reminded of a particular product that had first left me with question marks and the word “Really…?” in my head.
There is simply no limit to creativity. That is why some obnoxious ideas have so successfully excelled in the market, earning increasingly more profits than ever expected. This is especially due to the current generation’s desire for discovery, a value that current marketers must take account of when introducing new products to emerge into the market.
Also known as “The Boyfriend-Arm Pillow”, it was first introduced in Japan back in 2004, and throughout the past years it had many around the world intrigued with the desire to get their hands on the comfort of this soft arm “that does not snore or make demands”. For those truly interested, they turned to online distribution sites, such as Amazon, to get the product shipped to their home address from the Japanese manufacturing site.
I must say that I do not own one of these myself. But I do remember one of my friends ordering one and posting a picture of it on her Facebook a couple years ago. Though at a first glance the idea of this particular pillow is quite amusing (for instance, if you do not have a boyfriend/spouse, depend on one of these to get through the dark night), it fails to really persuade me personally to order something like this off the net. Since it has been quite a number of years since it had first emerged into the market, it is about time that this company does some reminder advertising or invest some time to relay it to a better, improved version of this pillow based on customer feedback from over the years.
On the one hand, what makes a pillow truly your “favourite” depends on its level of comfort, which is assessed by you, the sleeper. On the other hand, I strongly think that the following product will not be as popular as the arm-pillow above. Not only does it raise criticism, it also does not even look that comfortable to begin with (those with neck problems, beware!)