Rogers Bashes Itself..
Nov 23rd, 2010 by elichan
To supplement my Twitter response to why small business fail: I have found another compelling explanation by a recent article in The Globe & Mail.
“‘Misleading’ wireless ads land Rogers in hot water” explains how Rogers Communications Inc. has been brought to negative attention in the domestic wireless industry because of his “misleading advertising”. Apparently, its advertisements suggest the criticism of new competitors into the industry. These include entrants such as Wind Mobile, Mobilicity, and Public Mobile.
As Rogers become an increasingly popular wireless company for phones, television, and the internet, common households have already accustomed to depending on and trusting their favorite respective providers for these services. Such then, with Rogers boasting the fact that its service has “fewer dropped calls than new wireless carriers,” not only will the public believe in what it says, but it will also cause a detrimental effect on the emerging competitors in the playing field.
Though Rogers is currently going under the inspection of whether or not to be penalized for its misconduct, this does not reduce or resolve the harm put onto smaller and less significant companies. Therefore, the determination and “luckiness” that new entrepreneurs will need to possess determine the fate of their companies in the harsh world in business.
Word Count: 209