Get a Facebook account – for your business!
Nov 26th, 2010 by elichan
Similar to what we have discussed in class, I have come across an article in The Globe And Mail, titled “Why aren’t you advertising online?”. The author, Steiner, explains the benefits of marketing on the internet to refrain from paying the high costs set in other advertising techniques, such as the archaic way of printing ads or distributing flyers that would ultimately be found scattered on the wet pavement sidewalk.
So first, he explains how Google search works. The number of clicks equate the amount of costs needed to pay back to Google. However, this may not determine a effective way to reach a specific consumer market, as random internet explorers may be just curious about a company’s particular name by clicking on the link and just be done with that.
On the other hand, social media networking websites – which of course includes the highly popular Facebook and Twitter – are becoming the common trend to advertise. Any particular account could be made, whether it be for a family member, a pet, or a business. Though Steiner admits that this does not hinder friends or angry customers from negative complaints about your company, “the benefit of doing this outweighs the cost, because people are going to trash your business with disposable income have a Facebook account.
Word Count: 265 words