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Similar to what we have discussed in class, I have come across an article in The Globe And Mail, titled “Why aren’t you advertising online?”. The author, Steiner, explains the benefits of marketing on the internet to refrain from paying the high costs set in other advertising techniques, such as the archaic way of printing […]

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To supplement my Twitter response to why small business fail: I have found another compelling explanation by a recent article in The Globe & Mail. “‘Misleading’ wireless ads land Rogers in hot water” explains how Rogers Communications Inc. has been brought to negative attention in the domestic wireless industry because of his “misleading advertising”. Apparently, […]

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I consider Rachael Ray to be a successful entrepreneur in today’s standards. Ever since emerging as a culinary chef on the food network, she has made a name for herself by hosting her own talk shows and being the authors of well-received cookbooks. Her energy and enthusiasm to connect with her fans have helped her […]

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As consumers are now utilizing the benefits of internet access, which is inexpensively connecting them to other parts of the world, it is no doubt that services of Netflix will overpower the obsolete ways of renting videos – which is to go directly to the store, aka Blockbuster. In a recent 24 hours article, it […]

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In the Vancouver Sun today, it recommends that the online networking sites, such as Twitter, Facebook, and other blog sites have currently become the main influences to consumers in the market. Back then, the marketing strategy for companies was to aim specifically to those whom they think can have the certain power to influence other […]

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A company in the name of Groupon is offering $60,000 for any couple who has met on a date through their service and decided to start a family. Quite frankly, my first reaction to the reality of this news article was somewhere along the lines of disgusted and horror. I realize that not everyone has […]

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Truth: McDonalds seems to be promoting healthier food on their menu. False: McDonalds is actually turning ways to promoting healthier food. In my COMM101 class, we talked about how customers around the world have different tastes and preferences because of their own distinctive cultures, hence their own respective menus despite it being the same restaurant. […]

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The citizens are now indubitably enraged at our supposed leader, Gordon Campbell. Though many of us are doubtful of his claim that he had no intention of implementing the tax during the election, some are now already considering a subsequent issue. As Carole James declares, “British Columbians should receive a tax refund if a referendum […]

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