{"id":80,"date":"2010-10-06T02:46:02","date_gmt":"2010-10-06T10:46:02","guid":{"rendered":"https:\/\/blogs.ubc.ca\/elizabethcheong\/?p=80"},"modified":"2011-03-21T00:40:57","modified_gmt":"2011-03-21T07:40:57","slug":"corporate-bffs","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/elizabethcheong\/2010\/10\/corporate-bffs\/","title":{"rendered":"Corporate BFFs: McDonald’s and Monopoly"},"content":{"rendered":"

After today’s class on MIS, I began noticing that it was everywhere! On the bus, there were ads for all sorts of companies with websites, Facebook pages, and references to Twitter! When I arrived home at the end of the night, I logged into Facebook and noticed a friend’s photo upload…
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BFFL!<\/figcaption><\/figure>
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\nA simple photo upload from his Blackberry gained 15 comments within an hour, discussing Monopoly, discussing McDonald’s, and of course, the recommended method of obtaining these Monopoly “coupons”. \u00a0These two brands, who have collaborated on multiple occasions in the past<\/a>,\u00a0are trying to use social media and the basic (but extremely powerful) word of mouth to increase awareness of not only this special offer, but of the return of McDonald’s annual Monopoly game. As I copied the picture and shared it with friends, I realized that I had become a promoter for both McDonald’s and Monopoly, without even the slightest intention of it.
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\nIt is staggering<\/strong> to me how advantageous it can be nowadays to upload something onto the World Wide Web, sit back, watch the hits, and reap the profits. \u00a0It reminds me of the video we saw today<\/a>, and proves that social media is most definitely not a fad<\/em>.
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Good luck!<\/figcaption><\/figure>
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