Singles Day, November 11th, is observed by Chinese people in 1990s. Recent years, this day has became a day that everyone throughout this the country crazily shop online. Due to the social issue in China, a lot of young men cannot find a girlfriend which cause those people started to celebrate this anti-valentine’s day. Since 2009, Taobao, the leading e-commerce website in China started a big sale and all the other shopping websites gradually did the same thing. Now every year it becomes a record-breaking online shopping day.

I think there are several reasons why the day becomes so popular other than the social issue. Firstly, there are no big holidays in November in China nor is the end of a year so that day would become an excuse to hold those big sales. Secondly, this made-up festivel is mainly celebrated by young people. The sellers used a psychological way to persuade them that if you are single and no one cares about you, you should care about yourself. Since the prices are low, more and more people starts to join the celebration and shop online.

Cites,

“ZTE Helps E-commerce Firm Handle Record-breaking Traffic on Singles Day.” Information Age. N.p., n.d. Web. 16 Nov. 2013. <http://www.information-age.com/technology/mobile-and-networking/123457449/zte-helps-e-commerce-firm-handle-record-breaking-traffic-on-singles-day>.

“Singles Day.” Wikipedia. Wikimedia Foundation, 13 Nov. 2013. Web. 16 Nov. 2013. <http://en.wikipedia.org/wiki/Singles_Day>.

“China’s Single’s Day Nov. 11 Shopping Extravaganza Overwhelms Postal Workers [PHOTOS].” International Business Times. N.p., n.d. Web. 16 Nov. 2013. <http://www.ibtimes.com/chinas-singles-day-nov-11-shopping-extravaganza-overwhelms-postal-workers-photos-1466530>.

Staff, China Blog. “Singles’ Day – China’s Anti-Valentine’s Celebration.” BBC News. BBC, 11 Nov. 2013. Web. 16 Nov. 2013. <http://www.bbc.co.uk/news/blogs-china-blog-24896066>.