Link to Ian’s blog: https://blogs.ubc.ca/ipaul/2014/10/05/jobs-to-be-done-innovation/

I very much agree with Ian on his idea of how it is beneficial for companies to continuously try to be innovative in order to grow. It it interesting to read about Clay Christensen’s (Harvard Business School Professor) new and innovative marketing strategy called jobs-to-be-done point of view. By emphasizing the product within the company and market the production in relations to the jobs of the consumers, makes it easier for consumers to relate to the product, therefore raise their interest and incentive to purchase the product. Jobs-to-be-done point of view examines the product at the consumers’ perspective from their daily life which therefore enhances the presentation and image of the product in the public. By understanding the “job” of the product – the needs from the consumers, the company can either re-market or alter its product to make it more appealing and more consumer-centric in order to increase profit.