Link to blog: https://blogs.ubc.ca/djung/2014/10/05/apple-pay/

I agree with Danny’s thoughts on Apple Pay. The iPhone 6 and its new features has been a huge success for Apple, and probably one of the most eye-catching innovations would be the newly innovated app – Apple Pay. However, with the recent scandals regarding the iCloud system that Apple has developed, the security breaches and privacy concerns still lingers for Apple users. Although some may argue that in this technology-centric century, people’s privacy has been invaded massively under unknown situations. However, since money is always the most sensitive topic, the security in online payments will be a major challenge for Apple’s new app. In my perspective, Apple needs to somehow ensure its customers the safety of purchasing items through Apple Pay so that this app will be more appealing to customers and a greater success for Apple itself. As Danny has mentioned, Google and Samsung have both tried this approach but with little success. Apple has always been known to create disruptive innovation, if Apple can market the app correctly and effectively, it will be another success for the brand.