Marketing

In Rohit’s Blog “Overtweeting: Are We Becoming Socially Antisocial?” he discussed how social media impacted every aspects of our lives. We shared the menu list of a restaurant on Facebook; meanwhile, we post pictures on Twitter. The next minute, we update a video on YouTube. However, Rohit concerned about whether this is anti-social behavior, when we are so focused on our virtual life on the social network. Should we just be in that moment without worrying about sharing, editing and updating?

I think what happened recently around us gives us a strong signal that the line between virtual life online and the real life is so blurred. In Egypt, from the beginning, social media has been a crucial part of the uprising. Protesters signaled their intentions and plans on social networking like Facebook and Twitter that helped organize mass demonstrations.

Also, after the earthquake in Japan telephone lines are reported to be down for most of Japan, and getting a hold of loved ones is a difficult task to undertake. For many Facebook and Twitter became the best link to worried family members. And thousands of earthquake-related videos and tsunami-related videos had been uploaded to YouTube in the hours since the disaster began which enabled the whole world to know how serious the situation was. Also, Libya inspired by Egyptian revolution, uses social media in midst of protests. As tensions in the region increase and social networking continues to play a significant role in the escalation, Libyan dictator Muammar Gaddafi has cautioned his citizens to hinder their Facebook use. Has Facebook become so powerful that a dictator is threatened by what it’s capable of?

Social media is launching a revolution in our lives and create a whole new platform for companies to promote their products and services. The companies who can seize this opportunity and know how to use this “powerful weapon” effectively will generate huge profit in the future.

Web link: http://www.rohitbhargava.com/

Picture source: http://www.rohitbhargava.com/

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