Marketing

Nowadays, many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like e-mail, Facebook and Youtube. As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards their products and services.

I think the reasons that so many firms are switching to e-marketing are the inexpensive and convenience. It is very cheap when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

Also, almost all aspects of an Internet marketing campaign can be traced, measured, and tested. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to take an action.

In addition to the major effect internet marketing has had on the technology industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be a billion dollar industry which offers a lot of employment opportunities such as, artists, graphic designers and animators.

However, I think from the buyer’s perspective, the inability of shoppers to touch, to smell, to taste, and “to try on” tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.