Our phones and computers don’t just help us connect with friends and family anymore- they help businesses convince us to come to them. With more and more people spending 24/7 on their electronic devices, it’s no wonder business are starting to put more information and purchase options online. However, the fast food industry seems the last to catch on with the new trend. Statistics show that loyalty programs influence a customers decision of where to eat up to 40% in 2012. (Wong, Venessa)
Finally, McDonalds seems to be stepping up their game after declining restaurant sales over the past few years. Offering a loyalty card for it’s subsidiary “McCafe,” perhaps testing out the waters. They’ve made it easy and simple to use – just tear it from the hot beverage drink you order, and the stickers (for each drink you buy) are also on the cups every time you order. After every 7 drinks, you get the eighth one free. (“McDonald’s Launches McCafé Loyalty Program.”) Will this increase McCafe’s sales? And will McDonalds end up creating a loyalty card for their frequent customers?
I can see protests arising from loyalty cards for McDonalds food as it encourages people to eat unhealthy, a subject everyone seems very interested about lately. At the same time, people will definitely take advantage of this card- perhaps increasing McDonalds sales. We will have to wait and see..
Wong, Venessa. “McDonald’s Doesn’t Have a Loyalty Program, but It Could Use One.”Bloomberg Business Week. Bloomberg, 3 Nov. 2014. Web. 3 Nov. 2014.
“McDonald’s Launches McCafé Loyalty Program.” Marketing Magazine McDonalds Launches McCaf Loyalty Program Comments. Web. 3 Nov. 2014.