This is a blog post comments on Danny Brown’s blog regarding context marketing( the ability to look into the context of what your customers want and deliver on that need).

Danny Brown mentioned that context in marketing is nothing new when it comes to marketing.  He used email drip campaign as an example, which illustrates that context marketing has been happening for years long before it started to gain tractions in the online space.  The essence of context marketing is pretty self-explanatory, which is understand your customer.

From personal perspective, it sounds to me that online marketing is growing.  As it reminds me of an old campaign states that “If you haven’t seen it, it’s new to you”.  context appears to be new to online market, and the society think they’ve discovered a new universal truth.  And the challenge for online marketing is to make it contextual.