I think Captain Morgan’s has some of the best commercials. They clearly target a certain group of consumers, which is men who want to be a little bit rough and like to have a good time. Another aspect they do well on is their timing and placing of adds on TV’s – usually during football or hockey games. I’m not the biggest hard alcohol person, but I would be willing to try a captain morgans with coke every now and then. Check this commercial out:
