{"id":1,"date":"2010-09-17T17:37:30","date_gmt":"2010-09-17T17:37:30","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ellingdahlen\/?p=1"},"modified":"2010-09-17T10:35:11","modified_gmt":"2010-09-17T18:35:11","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ellingdahlen\/2010\/09\/17\/hello-world\/","title":{"rendered":"Targeting Specific Customer&#8217;s"},"content":{"rendered":"<p>Innovative packaging solutions for all sorts of products are very powerful marketing tools.<\/p>\n<p>In the summer I worked for a plastics packaging manufacturer as Marketing Coordinator, responsible for a variety of marketing initiatives promoting their products.<\/p>\n<p>You probably don&#8217;t pay too much attention to the packaging of the everyday products you use, but they play a crucial role in the consumer&#8217;s purchasing decision. Think about &#8211; say &#8211; No Name brand or 725 Originals or Life brands. They purposely package their products with &#8220;simple designs&#8221; that don&#8217;t look too expensive, and usually cost less than the competitors. Which consumer&#8217;s are they targeting with their &#8220;simple design&#8221; for less campaigns? Quite obviously they are targeting people who are on budgets or people who are interested in saving money.<\/p>\n<p>As I said before, I worked for a plastic packaging manufacturer (check out their website : <a href=\"http:\/\/www.layfieldpolyfilms.com\/pages\/packaging\/default.aspx\">http:\/\/www.layfieldpolyfilms.com\/pages\/packaging\/default.aspx<\/a>). As it turns out, printing a simple design such as No Name brand isn&#8217;t much (if any) cheaper than printing a package with crazy &#8211; futuristic looking &#8211; graphic designs. I find it very interesting how they can target such a specific group of people with the simple designs they choose. \u00a0We must keep trying to &#8220;get in the head of our customers&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative packaging solutions for all sorts of products are very powerful marketing tools. In the summer I worked for a plastics packaging manufacturer as Marketing Coordinator, responsible for a variety of marketing initiatives promoting their products. You probably don&#8217;t pay too much attention to the packaging of the everyday products you use, but they play [&hellip;]<\/p>\n","protected":false},"author":3733,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/users\/3733"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/posts\/1\/revisions\/4"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ellingdahlen\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}