Forever 21 is a popular clothing store which provides fashion products to men and women between 15 and 25 years old with low prices.  Nowadays, there are many clothing retail store selling beautiful clothes with low price, like H&M, Zara and American Eagle. Forever 21 need to find some unique features to make sure there are enough customers although there are lots of substitutes.

    Advantages for Forever 21: 1.it has fashion clothes with different styles which can be chosen by different kinds of people;2. the prices of the products are suitable for many teenagers, so that it can attract more customers; 3. the stores not only provides fashion clothes, also many cosmetics.

   Disadvantages: 1. the quanlity of the products may not be good enough; 2. products in Forever 21 are produced in large quantity so there are many same design. Customers who wear it may not be unique and can always find some one with the same clothes.

POP:

Smart phones take up of a vast market share in the mobile phone business. 

For example, IPhone 4 is very popular nowadays, in Hongkong, eight or nine people use IPhone 4 among ten . 

Smart phones provide thousands of useful application which can be chosen by mobile phone owners according to their own habits and needs.

IPhone4 keeps more than 100,000 application in the apple store. 

Besides, the software and hardware are the most advanced one in recent mobile system.

 IPhone4 uses the ISO system while other advanced smart phones use Android system. Both sorts of system is the two and the only two most amazing mobile software.

POD:

Iphone4 has the unique system called ISO which is only operated in the apple products. 

Iphone4 has a extremely screen resolution which uses Retina.

 Iphone4 is designed by Apple, which is an irresistible attraction for apple fans. Iphone4 has a more elaborate and slap-up appearance. 

Iphone4 will not devalue as fast as other smart phone with Android OS because the new Iphone will not  be released frequently while the phones with Android come into being every week. 

Lastly, if you do not have Iphone4, you actually do not have it.

I watched a video on YouTube which tells some bad effect brought about by Groupon. I find out that Groupon is not always the bad choice, and it has some shortages. For instance, some coupons provided by Groupon cannot be used on weekend and some coupons are only allowed to order certain dishes which are not popular. As for sellers’ side, they need to share their profit with Groupon：a women with a small coffee business lost 8000 dollars because of Groupon . As for some services like nail salon, those customers who make a bid on Groupon cannot make an appointment within six months since too many people are using the coupon. Groupon is not always the best choice, people should think twice before joining it.

It is a business strategy to promote some unpopular products by lower the price. Low prices can always attract customer’s eyeball. Also, they sometimes hide the detail about certain coupon and customers are not familiar about the rules of using the coupons. Due to those problems, buying coupons on Groupon may be a waste of money rather than save money.

Think twice before purchasing!