Mobile Website– Not For Everyone

Today, I read a business blog on Canada Business Network, which talks about mobile websites. Mobile websites is becoming increasingly popular due to the widespread use of smartphones, ITouch and IPad: increasing number of people accessing the web from their hand-held devices. More and more businesses are trying to build their own mobile website in order to reach more customers and get more profits. Compares with traditional website, the mobile websites are designed to fit the smaller screens of hand-held devices. Pages are often simplified, unnecessary images are removed, and slow-loading content such as video is reduced.

It seems that mobile website can bring about many advantages, however, in my opinion, not all of the businesses are appropriated to have a mobile website. Firstly, building website costs a lot. There need money to design, maintain, and repair the website. So, for those small companies with little fund, it is not the best choice for them to have a mobile website. Secondly, there are lots of alternative way to make promotion online rather than establish an own mobile website. For example, advertising on other mobile website, this costs less money. Thirdly, it is time-consuming to promote a new website and let people to become familiar about it. Therefore, it is better to advertise on some well-known websites like Facebook and Twitter to save money and time. Above all, a number of problems need to be taken into consideration for a company to decide whether to have a mobile website or not.

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