When it comes to entrepreneurship, companies always have to prioritize what is the most important thing and what’s next. Usually, this question comes up; Should we think about customers first or employees first?
According to this article, it doesn’t matter if they focus on customers or employees as long as they are moving deliberately in either one of these directions. It also talks about how to be more customer-focused in four different ways. I agree that it does not matter which comes first as long as companies consider both at the end. However, I believe that employee-focused companies are more successful than the customer-focused companies. Every company has to think about customers since that is where the profit comes from, and when the company fails to get customers, it goes bankrupt. But companies do not always need to think about their employees in order to earn profits. I believe that those companies who focus on employees before customers are more ethically considerate about their stakeholders. Employees are the people a company has to work closely to every single day, and if the company cannot even take good care of them, there is no way that they can take good care of customers.
Oracle is one of successful companies that are employee-focused. They promote a culture of health in the workplace, and by doing so, it translates into caring about the health and well-being of their members and customers. The benefits of being an employee-focused company includes; good reputation, stronger trust and loyalty from employees to the company and motivated work environment.
From these points, I believe that companies that are employee-focused are more successful in creating a good business environment and attracting customers than those that are customer-focused.
Article: http://business.financialpost.com/2014/11/05/whether-you-put-customers-or-employees-first-doesnt-matter/
Other sources:
http://www.oracle.com/us/corporate/profit/archives/opinion/041111-bmagusin-359275.html