Companies are always measured by their profitability. Ultimately, the more money a company can make, the more successful. However, companies have come to realize that maintaining sustainability is success as well. In March 2012, the Globe Conference will be on in Vancouver. The Globe Conference will have guests from successful companies such as Microsoft and Ford who will meet to discuss developing sustainability initiatives. The initiatives range from clean technology, renewable energy and green building to name a few.
Companies have a duty to be sustainable. Companies have a strong influence on consumer behavior beyond buying a product. Therefore, companies are able to influence consumers into environmentally friendly actions.
In the words of R. Edward Freeman, “shareholders, financiers, customers, suppliers, employees and community can together create something that not one of them can create alone.” Together everyone can create a more sustainable living.