As the importance of social media grew rapidly these years, it is well known that many people used the site as sources of entertainment, information research, and connection with other people. However, after reading Cecilia Larson’s blog post about Facebook’s expansion in the healthcare, I was surprised by the fact that many users actually will search for health advice.

According to my own research, 40% of people will look for health related consumer reviews and 1/3 of people will seek for help on medical treatments, drugs, and health plans. It seems like nowadays many patients have more awareness on the condition of their health and  social media has become the platform where they can find out the solutions by talking to people who have the similar symptoms before. This has also become the initiative for Facebook executive to start programming different health care applications to show business ethics for attracting more customers and therefore, increasing the profits.

It is good to see that  Facebook is touching the field of healthcare because it reflects that the company has a picture of  its customer segment and an idea to develop further relationship with its customers. However, I am wondering  if the company has also include value proposition into the plan. Because the amount of demands that can be meet and the amount of pain that can be reduce for the customer through applications are crucial for the company’s plan to succeed and thus increase its profits.