In Class 18, three Sauder alumni were being invited to talk about their experience of establishing their companies. The one that most impressed me was Tangoo. It is a website and an app that have a specific target market and the company itself focuses on value proposition to help the customer design the place for social outing based on their current mood.

Although it has many difficulties such as start-up capital dried up in the first place; however, the blog described that after revising its old model to the new concept “pocket concierge”, Tangoo has grown its user to 2,000 in Vancouver and is expanding in provinces like Toronto, Montreal, and Calgary. The reason for this success may credit to the idea of  reducing their consumers time to organize dates. Many people have the same worry on wasting a lot of time to decide locations and prices and often time people will change their decision with the changes of their moods on the day of the meeting. However, Tangoo’s app can help us to easily solve this problem because it will recommend you food and cocktail locations that best fits you after your selection of mood and types of event. I’ve took the initiative to use this app once, and I found that it is really useful.

http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/dinner-planning-company-re-emerges-overnight-as-pocket-concierge/article20898113/