A topic that has been discussed in COMM 101 and many of my other business courses has been the topic of business ethics. In my opinion where many businesses are very unethical is in their advertising! It’s not only businesses either. A couple of weeks ago I was driving down highway one towards Chilliwack and I saw a large billboard. When I looked closer I realized that the billboard had a picture of a pregnant teenage girl on it and next to her was the caption “Choose life, your mother did.” When I saw this I was shocked. It is extremely unethical to target young girls in difficult situations and the message of the billboard isn’t exactly clear either. Is the message that the teen must choose life if she wants her mother’s approval? Or is the message that she was an unplanned unwanted pregnancy and her mother had her, so therefore she must do the same because history repeats itself? This billboard is all about circular reasoning, the centre of unethical advertising.
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