Burger King has been taking social media by storm. The famous fast-food chain titan has “pushing the envelope” in the case of social media. First it started with whoppervirgins.com, a video production dedicated to finding people across the world who have never eaten hamburgers before and letting them taste test between a Whopper and a McDonald’s Big Mac. The video shows people from many different cultures eating the burgers and loving the Whopper. This is a brilliant social media move because it shows the the large corporation has “heart” and indirectly shows that everyone loves a Whopper!
Burger King’s next big social media move was a Facebook application. With almost every teenager in the world being on Facebook these days it was a fantastic way to promote Whoppers through the younger generation. The Facebook app was called Whooper Sacrifice and allowed Facebook users to earn coupons for free Whoppers by “defriending” ten of their peers. The slogan of the app was “Friendship is Strong, but the Whopper is STRONGER.” The app managed to break up over 200,000 friendships before being shut down due to privacy issues. This was the perfect social media move by Burger King. It grabbed the attention of teenagers through the incentive of free food and the humor of being able to “sacrifice” their friends.
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