Comment on Jaruphong Sapkiree’s post on the Apple Pay

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Regarding Jaruphong Sapkiree’s blog post: Along with the iPhone 6, Apple is also introducing Apple Pay, which allows customers to make payments through devices such as the iPhone 6 and the Apple Watch. This is innovation brought to a whole new level. Apple Pay users are able to store up to 8 credit cards that Apple has on file for the iTunes account. I agree with the fact that people will slowly become adapted to the Apple Pay. However, I also believe that most people will disregard using the Apple Pay for security reasons. Apple is introducing Apple Pay in order to gain competitive advantage over other corporations, but it will definitely be a struggle given that it is such a new and unknown concept. For this reason, Apple must come up with a strategy to deal with future possible shortcomings.

Given that Apple expects customers to be dubious regarding Apple Pay, the corporation is preparing in many ways. For instance, Apple is anticipating its retail staff with mandatory one-hour training sessions. The company will also announce details at the iPad launch event.

People are afraid of what they do not understand. Therefore, if Apple is able to fully explain how Apple Pay works, customers will be more willing to make payments through their iPhones.

Reference:

“Apple’s iPhone-based ‘Pay’ launches this week.” The Telegraph. Telegraph Media Group, 13 Oct. 2014. Web. 21 Oct. 2014. 

Images:

http://www.macworld.com/article/2607181/why-apple-pay-could-be-the-mobile-payment-system-youll-actually-use.html

http://www.engadget.com/2014/09/09/apple-pay-nfc/

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