Ello: You are not a product.

ST_Ello_600

Social media has taken over globally through increasingly popular networks. Regarding Alejandra Oviedo’s post on Ello: Recently, Facebook has been dealing with complications concerning users and “fake names”.  By appealing to a broader range of customers with the slogan “You are not a product,” Ello, an eight-week old social network, has received numerous requests in a very short time. The major reason why is because it is counteracting Facebook’s defects. Facebook booted drag performers for not using their “real names.” Performers’ protests triggered a request to Ello asking to use whatever names they wanted. People’s dissatisfaction with Facebook is what is propelling Ello to succeed. (Stone)

Furthermore, Ello is very responsive to customer complaints. The company modifies its own software according to customer preference. For instance, users write app ideas of features they are willing to pay for. Ello has been so prosperous due to its exclusivity, distinct vision and clear understanding of customer preference. Even though Ello will never reach Facebook’s standards, I believe it has a huge potential on the market. However, Ello’s purpose is not to have everyone join the network. In order to maintain its popularity, Ello must keep adding interesting effects with further appeals to innovation.

Reference:

Stone, Brad. “Ello CEO Slams Facebook: ‘An Ad Platform More Than a Social Network'”Bloomberg Business Week. Bloomberg, 30 Sept. 2014. Web. 5 Nov. 2014. 

Leave a Reply

Your email address will not be published. Required fields are marked *