By now, its pretty clear that its possible to market just about anything. Las Vegas has taken their negative reputation and put a new spin on it that draws people in. Vegas, AKA Sin City is knowns for excessive and high roller gambling, drinking all day, wild parties that last all night often leading to quickie weddings preformed by an Elvis look alike.
- http://www.walletpop.ca/blog/2010/10/15/from-trash-to-flash-las-vegas-weddings-on-any-budget/
But the City of Las Vegas has taken this reputation and marketed it. They have coined the phrase “What happens in Vegas, Stays in Vegas” and marketed their extreme party lifestyle to young people who are looking for a wild party. Every year Vegas attracts thousands of Bachelor and Bachelorette parties and young people celebrating their 21st birthdays from all over North America. This is a great example of hows companies (or cities..) can take something that may be a negative aspect, and market it to bring in new customers.
- http://www.wedding4teen.com/
Their reputation itself now promotes itself, there are countless movies, TV shoes and songs that mention this reputation and inadvertently promote Vegas as a great party destination.
- http://en.wikipedia.org/wiki
- http://www.vegasenews.com/
In addition, Vegas continues to market their other attributes like the nice warm weather, great shopping and unique tourist attractions.
- http://www.destination360.com/north-america/us/nevada/las-vegas/strip-hotels
- http://www.frontrowking.com/
