U by Kotex Ad Campaign Marketing
When watching TV its almost impossible to finish a half hour show without seeing an advertisement for some sort of feminine hygiene product (Yes boys, this post is about tampons). To be honest they all kind of seem to be the same and none of them stand out from the bunch. Until now, Recently Kotex has come out with a whole new ad campaign with a totally new and creative concept for their ads. This whole campaign revolves around the company’s new campaign slogan “why are tampon ads so obnoxious?” or the more popular “Why are tampon ads so ridiculous?”.
U by Kotex’s adds are unique in the sense that instead of having similar ads to other brands like Playtex or Tampax, Kotex instead showcases a highly sarcastic girl who points out all the flaws in the main stream ads. They make fun of the ordinary ads where girls typically are dancing, twirling, and playing with kittens. As well they poke fun at the typical marketing strategies which are massively over used by most tampon ads. Most of my friends and myself find this absolutely hilarious. Woman can really connect with these ads as they appeal with the “less ridiculous” or more realistic aspects surrounding the …uh… monthly situation. I think Kotex has done a brilliant job of marketing their product as a cool, realistic and honest brand who is not afraid to tell it like it is. This is a totally fresh take on a sensitive situation which will make girls laugh, even if it is that time of the month.
For those of you who somehow have not seen these ads here are a few links to the videos:
As well Kotex did a “Social Experiment” about why people feel awkward about these topics. If you are still reading, clearly you are not one of these people. You may have seen this ad on TV as well.
