The never-ending competition of the two beverage companies has growing immensely over the past years. Two of these giants have been trying to bombard the market by intense marketing manipulation and advertisement. These can be seen through the product line that both companies provide to the market.
For example, coca cola has (so far) come up with product line such as Coca-Cola Classic, Diet Coke, Coke Zero, and the list may go on. This way, Coca-Cola has the advantage to attract customers with different preference of the coke beverage. This method as well is somewhat efficient to attract potential customer where presumably, there are customers that have become more aware about their health, thus Coca-Cola may offer product such as Diet Coke and Coke Zero, where in the advertisement said that it has “zero” sugar.
Then, Pepsi suddenly came up with the similar product line similar to Coca-Cola’s. There are Pepsi, Pepsi Max, and Diet Pepsi. Those brands has the same purpose as Coca-Cola’s, which is to cater the needs of different customer’s preference.
Thus, up to this point in time, those 2 beverage giants are still competing against one another in order to gain the biggest market share.
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