I thought I would take a stab at writing about a bit of a touchy issue. While this is not a topic that would usually be discussed in school, I feel it’s important to discuss, especially in an e-marketing course.

A decade and a half ago before Facebook, My-space, twitter, and even Napster pornography reigned supreme on all page rankings and search engines. Today this has changed, now only four of the top 100 visited websites contains adult content. This is still a significant number and there’s no lack of creativity when it comes to advertising. Revenues are made mostly through subscription services and advertising on user generated content.

Pornography revenues are not necessarily ranked according to population. China topped the list in 2006 with more than $27 billion in pornography revenues. However, South Korea, only the 26th most populous nation on earth according to the U.S. Census Bureau, is next in line with more than $25 billion in pornography revenues.

Global Spending on Pornography:

70% of male internet users will visit a pornography website regularly. That’s a lot of traffic and a huge opportunity for marketers to make money. Are you getting a slice of the pornography pie? Ethics aside, there’s a lot of money to be made in this industry.