About the Author
Emma Livingston is a 2nd year MBA student at the UBC Sauder School of Business. She is majoring in product and service management and hopes to pursue a career in brand management in the consumer packaged goods industry.
Monthly Archives: October 2013
Why Marketing to Seniors?
I’m fascinated by the growing seniors’ market. Growing up I was quite close with my grandparents and I spent a lot of time with them, especially as my one set both got sick and needed more care. I ended up … Continue reading
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