According to RIM unleashes first free app to compensate for outage, last week Blackberry users dealt with a service outage that lasted a couple of days. This left customers with difficulty with texting, using the internet, and e-mailing. This mishap left Blackberry customers complaining. As a result, Blackberry is offering a number of free apps to consumers until the end of the year.

It is hard to know whether or not this is a smart or a foolish decision. Free apps, who would not like that? But realistically, can Blackberry afford to give away hundreds of dollars to customers for the rest of the year? I personally believe the way Blackberry is responding to this situation is in their best nature. Blackberry may be sacrificing some profits but in return they are promoting their business. They are increasing their customer satisfaction by making up for their mistakes. Blackberry could potentially be bringing new customers who intend to switch to Blackberry for the free apps. For customers who were not really affected by the outage, well, they are doing just fine with the free apps.

Please follow this link to a video: Video: RIM offers free apps to soothe backlash

Picture from: FullTiltPitch

Video from: RIM offers free apps to soothe backlash and Blackberry Rocks!