Ever thought that sunglasses were just for people? Well, you thought wrong. Doggles, goggles for dogs, act as an eyewear protector. These sturdy yet fashionable goggles protect your dog from everyday objects such as ultra violet rays and wind. The mindless idea for dog goggles sparked a million dollar entrepreneurship. “‘People started to contact me to make pairs for their dogs for all sorts of reasons,’ she says, ‘and that’s when I realized there was a glaring need for a product like this.’” The amount of wealth created was astronomical. In 2009, about 45.5 million dollars were spent on pet products. An amazing three million dollars of the 45.5 were spent on Doggles. Unlike a small business, this company was able to generate a profit worth millions of dollars. Due to the current recession, a product such as Doggles seems unnecessary and a waste of money. However, since 2009, the market for this product is on the rise. In addition to goggles, innovative Doggles has expanded their line to toys, flotation jackets, and pet necklaces. Their innovative ideas provide them with a leading advantage.

Picture from: Annual 100 Brilliant Ideas