Kasra blogs about an article that ask a fundamental question that many companies face. “Are eco-friendly products a good and profitable investment?” I agree not only with Kasra, but also with many large corporations. For example, Nokia has been working towards a goal to decrease their environmental footprint. “We have a user base of more than one billion people which means that we have a unique opportunity to make an impact that goes beyond our own activities. That’s why we aim to offer people products and solutions that help them make sustainable choices. Together, we can achieve more.” Sustainable Revenue Growth states that even though Nokia claims to be bettering the world with their eco-friendly and sustainable products, they are also trying to increase their revenue. Displaying a sustainable brand image is Nokia’s solution to retaining customer loyalty and increasing profits. Many companies are pressured to abide by the sustainable duties: economical, social, and environmental. I believe each and every corporation has a responsibility to keep the world happy. But many beg to differ, saying money is a company’s only successful end result. In Nokia’s win-win situation, they have been able to better the world while their revenue benefits.

Picture from: Nokia