MEMORANDUM
To: Syed Ahmed, Richard Chen, Aleem Tariq, Members of the ENGL 301 Writing team, Team Undefined
From: Elton Kok, ENGL 301 Student
Date: October 24th, 2020
Subject: Research of Best Linked In Practices
I would like to inform you all of my research of best practices regarding the use of the professional networking platform, Linked In, for the assignment 2:2 deliverable. From my research, I have composed the following list of the best practices:
- Connect with colleagues, and classmates – Connecting with people you know personally on Linked In is the best way to learn about job openings and expand your network
- Add a profile picture – Data from Linked In suggests profiles with pictures get 21 times more views and 9 times more connection requests
- Customize your URL – Customize your URL so that people can easily remember/know how to get to your profile
- Follow companies/content from your industry – Linked In allows you to keep up with companies you are interested in and let you stay up to date on new industry trends
- Take a skills assessment – Data from Linked In shows those with a verified skills badge are 30% more likely to be hired for roles they apply for
- Complete and Update your profile – Completing all sections of your profile and keeping the material up to date can help in boosting profile views
- Engage with your network/industry – Commenting, liking, sharing articles/posts you come across shows you are actively engaged
- Write a summary – Write a quick, short story about yourself so people can know your interests
- Showcase your work and achievements – If you have any certificates/projects you have completed, let people know!
- Look over your profile – Poor spelling or typos can have a negative impact on your profile
These practices should help everybody create and set up our Linked In profiles. I look forward to connecting with everyone on Linked In and reading the tips you come across.
References
Callahan, Sean. “Our Best LinkedIn Profile Photo Tips for Salespeople.” LinkedIn, 28 Dec. 2018, www.linkedin.com/business/sales/blog/b2b-sales/picture-perfect–make-a-great-first-impression-with-your-linkedi.
Fleming, Jane. “20 Steps to a Better LinkedIn Profile in 2020.” Business Solutions on LinkedIn, 20 Feb. 2020, business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/17-steps-to-a-better-LinkedIn-profile-in-2017.
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