Assignment 2.3 – Formal Report Outline

Improving Shelf Talkers at Shoppers Drug Mart (SDM)

I. INTRODUCTION

A. Background

1. Importance of communicating accurate product information to customers
2. Define shelf talkers and their role

B. Problem statement

C. Purpose of report

D. Brief description of data sources

E. Scope of inquiry

II. DATA SECTION

A. Current paper talker system: Interviews

1. 1. Advantages
   2. Disadvantages

B. Electronic talker system: Interviews and literature reviews

1. 1. Advantages
   2. Disadvantages

C. Preference for paper vs electronic talker systems: Interviews and Surveys

1. 1. Customers
   2. Staff

D. Cost of switching from paper to electronic shelf talkers: Interviews and literature review

1. 1. Closed store renovation time
   2. Training staff for new system use
   3. Cost per shelf talker unit
   4. Cost for installation

III. CONCLUSION

A. Summary and overall interpretation of finding

B. Recommendations