Nicholas Jang | Assignment 2.3 Formal Report Outline

Formal Report Outline: How UBC CVC can increase engagement amongst its members 

Introduction

• Background on the history of CVC  
• Overview of the landscape of clubs on campus

Body

• Problem Identification
  • Previous CVC’s events and membership offerings
  • Covid – 19 impact on CVC and the benefits of joining the club
• Micro and Macro analysis of CVC
  • SWOT Analysis
  • Competitive Analysis
• Target Market Analysis
  • Survey information from the target market
  • Interviews with senior executives to gauge the feasibility of possible solutions
• Proposed Solution
  • Marketing Plan
    • Product Strategy
    • Pricing Strategy
    • Distribution Strategy
    • Promotion Strategy

Conclusion

• Summary of the key points of the report concerning their significance to CVC
• An action plan outlining a recommendation on the next steps CVC should take to meet their organizational goals