Assignment 2: 3 Formal Report Outline

Promoting EVCARD’s Electric Vehicles Rental Service to Users who Own Cars in Shanghai

I. INTRODUCTION

A. Definition of Electric Vehicles

B. Background on the EVCARD company and its services

C. Description of the emission issues

D. Purpose of this report

E. Brief description of data sources

F. Scope of this inquiry

II. BODY

A.  Potential promotion aspects of using EVCARD services rather than driving private cars

1. 1. One-way trip scenario
      1. a. Airport and other long-term travel departure points
      2. b. Leaving and returning home by different transportation
   2. “EVCARD only” parking spaces with no parking fee
      1. a. Number and coverage of these parking spaces
   3. Free entrance into the aerial roads
      1. a.  Rules of banning licenses in Shanghai due to traffic jams
      2. b.  The importance and necessity of entering aerial roads when driving in Shanghai
   4. Switching to an environmentally friendly living style with low costs
      1. a. Contribution of electric vehicles to emission decrease
      2. b. Cost-effectiveness for people having a low demand for driving

B. Data collection

1. 1. Online questionnaires
      1. a. Questions designed for families not using EVCARD
      2. b. Questions designed for families using EVCARD
   2. EVCARD company
      1. a. Current advertisement
   3. Marketing concepts

C. Data analysis and possible solutions

1. 1. Feasible promotion aspects after analyzing the online questionnaires
   2. Applying marketing concepts
   3. Possible improvement scheme for current advertisement of EVCARD
      1. a. Content
      2. b. Location (media)
      3. c.  Advertisement injecting methods

III. CONCLUSION

A. Summary and overall interpretation of solutions

B. Limitations