To: Shuge Luo, Anusha Saleem, Amol Chahal (The Writers who leap through Time)
From: Enguang Shi
Date: October 26th, 2020
Subject: 10 best practices for LinkedIn
Hi team,
I would like to share with you the results of my research on LinkedIn best practices.
- Choose an appropriate and professional profile photo. The appearance should be clean and professional for the industry, and the lighting in the photo should be flattering.
- Keep the profile contemporary. Keeping the page fresh means it reflects the most recent accolades and continues to impress those who read the profile regularly.
- Make the headline eye-catching. Instead of just listing the job title, mention the specialty and how to benefit the company or customers. Also, the target audience should be kept in mind.
- Use the summary to tell an interesting story. Instead of focusing on past experience, focus on what it can bring to a prospective employer.
- Avoid words that are used too much. Instead of using these common words, be specific. Using facts and figures where possible.
- Emphasize the experience. Use good action words to show not only what you have experienced, but what you specifically accomplished in each position.
- Connect to other people. Synch the profile with the email address book and follow up meetings and conversations with LinkedIn connection requests.
- Join and use LinkedIn groups. Joining industry-specific or relevant groups gives you an avenue to start discussions, crowdsource sentiment, or ask or answer questions.
- Show the ability and passion for learning new things. It is possible to add course certificates on the profile page.
- Follow some influencers in the industry. It helps to demonstrate the passion for work and interact with other people in the same industry.
I hope these tips could be helpful and I am looking forward to reviewing your LinkedIn profiles!
Reference
- 10 Tips for a Great LinkedIn Profile in 2020, 22 Sept. 2020, www.wikijob.co.uk/content/features/useful-resources/10-tips-linkedin-profile.
- Fleming, Jane. “20 Steps to a Better LinkedIn Profile in 2020.” Business Solutions on LinkedIn, 20 Feb. 2020, business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/17-steps-to-a-better-LinkedIn-profile-in-2017.
- Omoth, Tyler. “How to Make Your LinkedIn Profile Stand Out (2020 Guide).” TopResume, 5 May 2020, www.topresume.com/career-advice/10-ways-to-create-a-winning-linkedin-profile.
- Shore, Jennifer. “17 LinkedIn Marketing Best Practices.” Inbound Marketing Agency, 16 Jan. 2020, www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices.
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