Formal Report Outline: Increasing Student Registrations at Pott’s Education Studio through Social Media
Introduction
- Background of Pott’s Education Studio
- Overview of the current status of student registrations
Body
- Evaluation of current status of problem and the causes
- Reasons for a decline in student registrations
- The makeup of the student body
- Current status of social media accounts
- Main demographic for attracting more students
- Why and how social media could be a good tool for increasing student registrations
- Proof of concept – Examples of other service businesses that have increased their clientele through social media
- Studies that show the effectiveness of social media marketing
- What techniques have they used that we could adopt
- Which social media platform would be best for our target demographic?
- A step-by-step plan to increasing social media presence
- What content to publish to attract clients
- How often we should be posting
- Ways to maintain a consistent social media presence in the long run
- What apps could help
Conclusion
- A summary and overall interpretations of finding
- Step-by-step steps on how to increase social media presence
- Recommendations
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