To: Dr. Erika Paterson, ENGL 301 99A Instructor
From: Enguang Shi, ENGL 301 99A Student
Date: November 14, 2020
Subject: Progress Report on Formal Report
As requested, this is a formal report summary regarding promoting EVCARD’s electric vehicle rental service to users who own cars in shanghai. Please find my online survey questions attached.
Audience
Chunhua Huang: Chief Marketing Officer of Global Car Sharing
Purpose
The purpose of this report is to assess the feasibility of promoting EVCARD services for families with cars and provide a detailed solution, so as to decrease the emission caused by EVCARD’s services.
Significance
For the urban environment, reducing carbon emissions will slow the greenhouse effect and improve air quality. For EVCARD, increasing users who own vehicles not only offers more profit opportunities but also reduces greenhouse gas emissions. Providing a contribution to reducing emissions is also more likely for EVCARD to receive state funding and social support.
Research Plan
- Identify potential promotion aspects of using EVCARD services rather than driving private cars.
- Compose and issue an online questionnaire to assess the acceptability of these potential promotion aspects.
- Analyze the primary data collected by the online questionnaire to identify the promotion content.
- Identify the source of secondary data to collect the current marketing scheme and practicable marketing strategies
- Detail the possible marketing plan by analyzing both the primary data and the secondary data.
Writing Schedule
- Nov 15th: Start the primary data resource collection
- Nov 20th: Start the secondary data resource collection
- Nov 25th: Begin report draft
- Nov 28th: Revise the report draft
- Dec 1st: Share report draft on the team forum
- Dec 10th: Revise the report draft based on the suggestion from peer review
- Dec 15th: Final revision on the report
- Dec 17th: Post the final report on the team forum
Please feel free to let me know if you have any questions or concerns about the progress report.
Hello Euguang,
Thank you for posting your Progress Report and Survey. Please refer to the Instructor’s Blog re: the necessary Introduction to your Survey and write an ethical introduction. Please alert me with an email with a link to the survey when that is ready. Thank you.
November 22, 2020
Hello Enguang,
Thank you for posting your survey. The introduction is excellent, but the questions need some work. In place of asking participants to write out answers, provide a list for them to check. For example:
Question B: Where did you learn about EVCARD
1) Website
2) Paper advertisements
3) Word of mouth
Question C: Advertising for EVCARD is:
1) Highly informative
2) Informative
3) Needs more details
Please follow the above examples and rephrase your questions, put the survey online and alert me with an email with a link. Thank you!