Email Memorandum – LinkedIn Best Practices

To: Team Li, ENGL 301 Team

From: Lucy Li, ENGL 301 Student Writer

Date: February 22, 2022

Subject: Best Practices for Professional Networking on LinkedIn

LinkedIn is one of the most used professional networking sites where professionals make connections by showcasing their education, experiences and skills. Therefore, it is essential knowing how to use LinkedIn professionally and effectively. Below, I have listed 10 of the best practices for professional networking on LinkedIn:

1. Creating a great LinkedIn summary with keywords to highlight your achievements and present your best self (Schaffer; Chauhan)
2. Completing the LinkedIn profile and includes a professional photo of yourself, qualifications, experience before networking (Chauhan)
3. Ensuring that the headline is more than just a job title (Deehan)
4. Taking skills tests to demonstrate the level of skills and list them on the profile (Deehan; Khan)
5. Joining relevant groups to share and participate in ongoing conversations and reach the target audience (Chauhan)
6. Sharing relevant, interesting content from the LinkedIn feed to display activeness in your network (Deehan)
7. Obtaining references and endorsements to demonstrate proficiency in a skill. (Khan)
8. Sharing original and one-of-a-kind content to broaden your reach and connect with more people (Smulders)
9. When networking, engaging with connections to demonstrate interest and would like to build a relationship (Smulders)
10. When you are connecting, send a personalized message explaining the reason for connecting (Smulders)

The above list is important when connecting with others on LinkedIn. Following these practices will help create a compelling professional LinkedIn profile and start making meaningful connections. I hope this list provides good use for you.

Works Cited

Chauhan, Kunal. “You Can Master Linkedin Networking in 2021 with These 5 Tips.” LinkedIn, 9 Sept. 2021, https://www.linkedin.com/pulse/you-can-master-linkedin-networking-2021-5-tips-kunal-chauhan/.

Deehan, Jane. “20 Steps to a Better Linkedin Profile in 2022.” LinkedIn, 1 Jan. 2022, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.

Khan, Marium Fahim. “18+ Linkedin Best Practices for Professionals 2022.” Social Champ, 14 Dec. 2021, https://www.socialchamp.io/blog/linkedin-best-practices/.

Schaffer, Neal. “21 Linkedin Best Practices for Business Professionals to Follow for Success.” Social Media & Influencer Marketing Speaker, Consultant & Author, 5 Sept. 2021, https://nealschaffer.com/linkedin-best-practices/.

Smulders, Stefan. “How to Network on LinkedIn – 10 Do’s and Don’ts for You to Consider.” Expandi, 4 May 2021, https://expandi.io/blog/how-to-network-on-linkedin/.