To: Team Li, ENGL 301
From: Anna Li, team member of Team Li
Date: February 22, 2022
Subject: Best LinkedIn Practices
LinkedIn has become one of the most used platforms for professionals and companies. Research on the best practice for using LinkedIn is the first step for job-seekers to start with. Below are 10 best practices for maximizing the advantages of LinkedIn.
Ten Best practices:
- Choose the right profile picture for LinkedIn.(Deehan)
- Make your headline more than just a job title. (Deehan)
- List your relevant skills. (Deehan)
- Take a skills assessment. (Deehan)
- Connect with the right people. (Shore)
- Join and use LinkedIn groups. (Shore)
- Have a well-developed summary that clearly shows your strengths and encourages your target audience to want to seek you out. (Schaffer)
- Reach out to those who have viewed your profile. (Schaffer)
- Customize your Connections to grow your professional network. (Zantal-Wiener)
- Create LinkedIn Showcase Pages. (Zantal-Wiener)
The above practices not only include how to build a profile but also suggest ways to grow the network, both of them are crucial when trying to showcase oneself through LinkedIn. By following the above points, one should be able to create an attractive profile to attract potential recruiters and build a larger network. Hope this is helpful!
Work Cited:
Deehan, Jane. “20 Steps to a Better LinkedIn Profile in 2022.” Linkedin, 1 Jan. 2022, www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.
Shore, Jennifer. “17 LinkedIn Marketing Best Practices.” SmartBug, 16 Jan. 2020, www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices.
Schaffer, Neal. “21 LinkedIn Best Practices for Business Professionals to Follow for Success.” Social Media & Influencer Marketing Speaker, Consultant & Author, 5 Sept. 2021, nealschaffer.com/linkedin-best-practices.
Zantal-Wiener, Amanda. “The Beginner’s Guide to LinkedIn Marketing.” HubSpot, 25 Oct. 2021, blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-mastering-linkedin.aspx.
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