Memo: Best LinkedIn Practices

To: Team Connect4 Members

From: Dhara Bhatt, Member of Connect4

Date: Feb 23, 2022

Subject: LinkedIn Best Practices

The purpose of this assignment is to research techniques for professional networking and resume building. Below are 10 guidelines of best practices for successfully using LinkedIn as a professional networking site.

1. Using relevant and popular hashtags can tap into new audiences, industries and niches (Zantal-Wiener).
2. Being an active user (participate in conversations, update profile regularly, etc.) increases visibility (Schaffer).
3. Listing your relevant skills and taking a skills assessment allows others to endorse you (Deehan).
4. Adding links and media to your work experience provides easier navigation for recruiters (Borsellino).
5. Trying LinkedIn Premium can give you access to more features (ie. premium search filters, check who visited the profile, etc) (Martin 2021).
6. Researching companies of interest and following them maintains a well-rounded perspective of your industry (Suder).
7. Choosing a clean profile picture with your face taking up about 60% of the space, wearing work attire and smiling with the eyes makes you a more attractive candidate for companies (Deehan 2022).
8. Looking for alumni associated with your college or university can highlight potential networking opportunities (Suder).
9. Avoiding buzzwords ensures valuable contributions to your profile (Borsellino).
10. Importing your email contacts can grow your Linkedin connections from your previous network (Booster 2020).

This collection of best practices will boost your LinkedIn profile and make the networking experience more effective. Please reach out if there are any points you would like to go over in more detail.

Works Cited 

Borsellino, Regina. “31 Linkedin Tips to Make Your Profile Shine.” The Muse, The Muse, 3 Mar. 2021, https://www.themuse.com/advice/linkedin-profile-tips.

Deehan, Jane. “20 Steps to a Better Linkedin Profile in 2022.” LinkedIn, 1 Jan. 2022, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.

“How to Use LINKEDIN Effectively.” Medium, Medium, 11 Feb. 2020, https://linkedbooster.medium.com/how-to-use-linkedin-effectively-454eb48ec3b7.

Martin, Hannah. 13 Free Tips on How to Use Linkedin Effectively in 2021. 27 July 2021, https://www.talentedladiesclub.com/articles/13-free-tips-how-to-use-linkedin-effectively-in-2021/.

Schaffer, Neal. “Neal Schaffer on Improving Your Linkedin Presence for Business -a Halftime Mike Podcast.” Mike Gingerich, 23 Jan. 2014, https://www.mikegingerich.com/blog/nealschaffer/.

Suder, Ronda. “How to Use Linkedin Effectively during Your Job Search.” TopResume, 13 Dec. 2021, https://ca.topresume.com/career-advice/14-ways-to-leverage-your-linkedin-profile-during-your-job-search.

Zantal-Wiener, Amanda. “The Beginner’s Guide to Linkedin Marketing.” HubSpot Blog, 25 Oct. 2021, https://blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-mastering-linkedin.aspx.