Memo Concerning LinkedIn Best Practices

To: The Commas Team Members

From: Duffy Du, Commas Member

Date: February 23, 2022

Subject: Ten Best Practices for Professional Networking on LinkedIn

LinkedIn has become a popular tool used by many people for professional networking. Being able maximize the benefits of this social media platform might give you an advantage in your job searching process over others. Please see below for the top ten best practices for professional networking on LinkedIn based on my research results:

1. Have a professional headshot as your profile picture and upload a background picture (Dodaro)
2. Personalize your headline and summary section according to your experiences and make it interesting to read (Dodaro)
3. Take a skill assessment test to have LinkedIn certify your skills (Deehan)
4. Request recommendations from your previous employers or coworkers to give a snapshot of what it’s like working with you (Deehan)
5. Join and use LinkedIn groups to expand your network with people with similar professional interests as you (Shore)
6. Keep your profile page updated with your most recent information (Shore)
7. Follow up conversations from LinkedIn with in-person meetings or coffee chats (Dodaro)
8. Endorsing other’s skills might trigger an endorsement of your own skills in return (Deehan)
9. Use LinkedIn Learning to earn certificates that showcase your skills (Deehan)
10. Follow up with a welcome message after your connection request is accepted (Dodaro)

Overall, keeping an updated profile, being an active user and engaging in community discussions will increase the chances of your profile being viewed by potential recruiters and employers.

Works Cited:

Deehan, Jane. “20 Steps to a Better LinkedIn Profile in 2022.” LinkedIn, 1 Jan. 2022, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.

Dodaro, Melonie. “LinkedIn Etiquette and Best Practices [20 Do’s and Don’ts].” Top Dog Social Media, 20 Apr. 2021, https://topdogsocialmedia.com/linkedin-etiquette-and-best-practices/.

Shore, Jennifer. “17 LinkedIn Marketing Best Practices.” SmartBug Media, 16 Jan. 2020, https://www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices.