MEMORANDUM
To: Leif Jack’s Team, ENGL 301 Writing Team
From: Madison Strasman, ENGL 301 Writing Team Member
Date: July 5, 2022
Subject: Ten Best Practices for LinkedIn
Dear Leif Jack’s Team,
The following lists ten best practices to using LinkedIn as a professional networking site:
- Choose an appropriate profile picture to allow your image to appear more professional.
- Expand your network to increase connections with prospective employers.
- Have an up-to-date profile to ensure you are being accurately portrayed.
- Showcase your strengths to heighten your profile and to appear appealing.
- Improve discoverability by creating a custom URL.
- Be engaged to connect with other members.
- Be professional to attract viewers to your profile.
- Use a professional tone to appear friendly.
- Include relevant experiences to expand your profile.
- Incorporate keywords to allow viewers to easily navigate your profile.
These ten strategies will heighten your profile and allow for your profile to be welcoming in a professional manner. Please do not hesitate to contact me if there are any outstanding questions or concerns.
Works Cited
Deehan, Jane. “20 Steps to a Better Linkedin Profile in 2022.” LinkedIn, 1 Jan. 2022.
https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.
Schaffer, Neal. “21 Linkedin Best Practices for Business Professionals to Follow for Success.” Social Media & Influencer Marketing Speaker, Consultant & Author, 5 Sept. 2021.
https://nealschaffer.com/linkedin-best-practices/.
Shore, Jennifer. “17 Linkedin Marketing Best Practices.” Inbound Marketing Agency, 16 Jan. 2020.
https://www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices.
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